After Laurence Green’s piece this morning’s on tips for writing from a press release, he takes us through one that’s been sitting in the Freelancer’s inbox…
For immediate release.
Pay attention to embargo dates here – these will usually be at the top of the press release. Ensure that any embargoed information is not published before its due-date. In this instance, there is no embargo…
Tatty Devine present a bespoke and exclusive necklace to celebrate the launch of a swing radio show and compilation album, Peppermint Candy, from Broken Hearts DJs.
In collaboration with Jazz FM and Universal Strategic Marketing, Broken Hearts DJs present Peppermint Candy: a weekly radio programme and 2 CD compilation album charting the music of 1920’s jazz clubs to electro infused neo-swing.
These first two paragraphs contain all the key information – this is stuff that will likely be weighted toward the start of your article. Pay close attention to the companies involved and precisely what product / service the press release is describing…
Tatty Devine designers, Harriet and Rosie, join The Broken Hearts on Thursday 16th June from 6pm to discuss their journey from art school graduates to cult British design icons and present the exclusive Peppermint Candy necklace, two of which will be available to win on the show.
Remember when dealing with dates that information in the press release may be time sensitive. Something to bear in mind if you employ phrases like ‘tomorrow’ or ‘this week’…
Where the press release talks about the ‘cult British design icons’, this may be a useful point to put in some of your own research – can you elaborate on why these icons have become ‘cult’?
Hand crafted in Tatty Devine’s London studio, the necklace captures the decadence of the swing scene in classic scarlet acrylic lettering set across two lines with the addition of a miniature heart charm.
Press releases will often include detailed descriptive passages like this to give you a more exact idea of what the product / service is like. This is useful to bear in mind when describing it in your article – while you may have access to a promotional version of the item, the reader will not, so is relying on you to tell them about it…
The Broken Hearts were overjoyed to have Tatty Design join them as special guests on their radio show, revealing a long-standing love for the designers work: “We have been big fans of their jewellery ever since we saw the now iconic piano keyboard necklaces a few years ago! They told us how music inspires them in their creative pursuits, and revealed the special Peppermint Candy necklace, which we have been wearing constantly”
Most press releases will contain a quotation. These can be extremely useful for filling out your article if it is running short. They also serve to add a more personal tone – it gives the reader a first-hand account of what the article is dealing with. This in turn also lends your article more authority. Remember you don’t always have to use the whole quotation; there may be a choice highlight you can pick out from what is supplied to you…
The Peppermint Candy necklace competition will start on Thurs 16th June and the winners will be announced on Thursday 23rd June.
The Broken Hearts present Peppermint Candy on Jazz FM every Thursday 6 – 7pm. The Broken Hearts curated swing compilation Peppermint Candy is out on Universal 11th July.
Press releases often end with a series of raw technical details such as dates and times, as well as internet links. This information is included specifically for your reference – the key facts presented succinctly. The links are especially useful if writing for the web – they can be included so readers have somewhere to link through to if they want more information…
For further information or images please contact Amy Durrant at Tatty Devine
on 020 7739 9191 or email email@example.com.
For information on The Broken Hearts and Jazz FM please contact Pavla Kopecna on 020 8969
3934 or email firstname.lastname@example.org.
Press releases will pretty much always end with full contact details for the PR company. It is handy to keep this information, even if you feel like you’ve finished with the press release, you never know when you might need to get in touch. It’s also good form to let the PR know when you’ve published an article relating to one of their press releases – they’ll often make sure your article is linked to or featured in the press section of the product/service’s website…